Canned fruit industry has great potential for development

China's canned food has a place in the international market with its high-quality product quality and low price, and its export volume has increased year by year. Canning industry has formed a unique industrial system. As a traditional commodity, canned fruit has developed rapidly in recent years. There are not a few brands that have annual sales of more than 10 million yuan, and there have even been impressive sales of over 100 million items.

However, the canned market in China has not really started. At present, the former Americans are able to consume about 90 kilograms of canned food each year, about 50 kilograms in Western Europe and 23 kilograms in Japan, and China is only about 1 kilogram. At present, domestic consumers are increasingly demanding convenient, delicious, nutritious and safe health foods, and canned foods can precisely meet this demand of consumers. In all canned food products, the market demand for canned fruits is the largest, and the potential for industrial development is huge. .

Champ Consulting food industry analysts believe that China's fruit canned industry has great potential for development, but the maintenance of healthy and stable development of the industry still needs to pay attention to the following points:

First, the advent of brand recognition shopping. With the growth of consumers after 1980s and 2000, more and more purchases will be determined by brands, and the influence of brands will become more obvious. In China's canned water market, brands such as yellow peaches and oranges, which have a relatively large amount of sales, have not yet formed a brand that consumers are familiar with. Consumers generally have a low awareness of canned products.

Second, the misunderstanding of preservatives still exists. Canned food is a kind of food that uses the least additives but can keep the authenticity of foods. However, many consumers generally believe that canned food is preserved by preservatives. It is this misunderstanding that makes consumers have a huge flaw in the purchase of canned products.

Third, the overall propaganda of the canned industry is low. Compared with dairy products, beverages, convenience products and other foods, China's canned foods have low propaganda. A deeper education of consumers and the elimination of some ingrained misunderstandings need to be influenced by long-term imperceptible influences. Companies need to take the initiative to promote the advantages of canned industry products and increase their chances of becoming bigger and stronger.

According to the 2011 China Canned Fruit Market Analysis and Investment Trends Report released by Champion Consulting, the canned fruit market is still in a state of complete competition. Both big canners and small and medium-sized canned enterprises have equal opportunities. Brand strategy And market strategy is the key to breaking the existing pattern.