Investors need to learn persuasive skills

Pharmaceutical investment refers to the way in which pharmaceutical companies communicate information with potential customers through the promotion of personnel and non-personnel methods to provide information about pharmaceutical products or services provided by them, as well as potential customers. This stimulates and stimulates interest in pharmaceutical companies and pharmaceutical products or services provided by them. Goodwill and trust, and then make a series of purchase decision-making activities. In pharmaceutical investment promotion, sales personnel must face customers, sell their own products, and how to allow customers to agree with your opinions in the process of sales, so as to achieve the purpose of sales? This requires learning the skills of persuasion:

Direct persuasion: Direct explanations for the situation of pharmaceutical agents. The pharmaceutical investment promotion network pointed out that the reason why this method is applicable to the problem of pharmaceutical agents is obvious. We have a good idea, and the pharmaceutical agents themselves are still indecisive, and do not know whether it is their own cause or the cause of the product.

For example: people have a herd mentality, so in the process of communicating with pharmaceutical agents, we will give some typical examples related to his situation. This is not only helpful for enhancing your persuasive power, It is also a good spiritual persuasion for pharmaceutical agents.

The perverse method of persuasion: that is, "indirectly convincing the law" and "curving around." Quoting confession and swiftly speaking, it's easy to be happy, be on the sidelines, say words, but also be able to achieve the effect of winding streets. According to pharmaceutical investment, this method of persuasion is to avoid the edge, bypass the focus of disputes between the two sides, transfer the topic into other areas, and find entry points from other aspects, so that the two sides reach a consensus at a certain point, and then introduce the topic gradually. On track.

The customer's choice is distributors, which involves channel issues. After using strong media for product promotion, we will give dealers a lot of information. They will also have a certain understanding of the products. They are more concerned about. It is also where the interest lies. China Merchants Investment Network stated that we should study different plans for different regions and different resources. Collaborating with different customers under different circumstances is a guarantee for ensuring that the company is constantly making profits.

When China's pharmaceutical industry has entered a new era with channels and deep marketing and professional marketing as the core, the entire industry environment is rapidly following this direction. This requires that enterprises must follow this trend in the development of the industry to change, according to their own existing product resources and market customer resources, positioning the company's main channels or markets, and then follow the actual situation in the channel of professional operation. For the pharmaceutical merchants, if they want to persuade the pharmaceutical agents, they can try according to the above three techniques, so that the agents can persuade them and promote the success of the company.