Liquor companies compete to launch liquor business

In the past two years, domestic wine consumption has grown rapidly.

In recent festivals, high-end liquor and red wine will have to rise in price. Before the Mid-Autumn Festival this year, Wuliangye announced that it would increase the ex-factory price from September 10, up to 30%. The retail price of Moutai this year has been raised several times by dealers. In this context, the wine market gradually warmed up - many businesses or individuals bought wines from overseas famous wineries or purchased wealth management products. In addition, the reporter also learned that Qipai, Jiujiang Distillery, and even some powerful food trading companies have begun to enter the period of alcohol business.

The wine market is mainly focused on high-end Maotai prices rising in recent years, setting off an upsurge of domestic liquor collection. Wine collection and trading have established a mature rating and trading mechanism in foreign countries. With the sharp increase in the consumption of imported wine in China, the collection of wine has become increasingly popular. The reporter recently learned from the Guangzhou Onico Food (Wine) Company that the company has purchased more than 16 million yuan worth of fine wines from a winery in Italy. In less than two months, there have been many wine merchants. They expressed their interest in purchasing one of them, and one of the wine cellars even planned to purchase the remaining more than 7,000 bottles at a time, worth more than 10 million yuan. According to industry insiders, this indicates that domestic high-end venues and experienced industry players have realized the value of wine collection. However, due to the lack of comprehensive mechanisms and sales channels in China, the wine collection market needs to be cultivated for a long time.

The reporter learned that the wine purchased by Onico Wines Co., Ltd. was from Valarino Manor in Pyrmont, northwestern Italy. The history of this manor is more than a hundred years old. It is an Italian noble winery, and the way of brewing is very traditional. The annual output was only 12,500 bottles. The current unit retail price of this batch of products is more than 2,000 yuan. This batch of wine will not be sold externally for the time being. It is planned to be used for the consumption of senior clubs by customers. The industry analysts have analyzed: “At present, there are several wineries in the province that are interested in the acquisition. The batch of products indicates that the market is optimistic about the appreciation potential of this batch of wine."

Wine enterprises accelerate the liquor business In recent years, the wine “periodic wine” sales model has gradually appeared in the domestic market. In June 2007, Changyu invested nearly 200 million yuan in the opening of the Beijing Affiliation International Winery. At the same time, it launched the first batch of 100 barrels of wine; in 2008, another domestic wine giant COFCO launched the Junding Winery in Beijing. Red Wine Income Trust Financial Products; and in August 2009, COFCO and China Merchants Bank once again launched wine financing products, making wine sales during the wine industry has become a hot topic of discussion. In the recent years of development, the liquor business has penetrated from red wine to white liquor. Recently, reporters learned from liquor companies such as Haopai and Guangdong Jiujiang Winery that their liquor business had started to operate. The person in charge of the board said to reporters: "In these years, the Haopai brand did not have much foreign expansion and was promoted internally. We produced a large quantity of high quality Luzhou and Maotai-flavor liquor, some of which will be The original alcoholic drinks are sold in the way that collectors can drink them themselves, and our companies can also buy back at market prices.”

In addition, Guan Zhengsheng, the general manager of Jiujiang Winery, also told reporters: “At present, our wine bank related work is ongoing. The assets in the future liquor bank are all our best liquors. Guests can purchase it and place it in our liquor bank. We help with storage and management. In the future, whether it is for personal use or for sale back to the winery, there are good returns."