Yangcheng Lake hairy crabs "noble" from the gift of?

On September 17, Kaihu Lake and Yangcheng Lake hairy crabs were listed on the full moon today. With the hairy crabs “listing” there are also a large number of negative reports from the media: chaos like rampant cottages, high bid prices, brand disputes, etc. have caused consumers a lot of doubts and distrust.

There are various "professional stores" on the street that are difficult to distinguish between genuine and fake. The identity of the "crab coupons" with attractive prices on the Internet is doubtful. It is no wonder that diners are ridiculed. It is no wonder that the authenticity of Yangcheng Lake hairy crabs has been "a fusion of sociology and biology." , law and many other comprehensive disciplines of difficult industrial technology." Where are the root causes of such chaos and problems? How to make "Yangcheng Lake", a popular brand, return to public trust? The newspaper will investigate the "lifestyle" of Yangcheng Lake hairy crabs in a series of reports.

Accounting 1

"Noble value" stems from the gift of?

In the Yangcheng Lake hairy crab executive standing unit "Wang's Crab Industry" in the flagship store opened by Taobao, the original price of the "Extreme Gift Box" of 10 Yangcheng Lake hairy crabs was 4680 yuan. Based on this price, the average price of each crab is 468 yuan, which is even more expensive than a gram of gold. The note on the gift box reads "Luxury life type, gift of elders, and leadership choice."

"Who will spend more than 400 yuan to eat a crab in his own home? Of course it is a gift." The citizen Liu said that she thinks that the price of hairy crabs is higher year after year, mainly because people who give gifts are not afraid to spend more money. You have more face."

"When I was young, Beijingers didn't pay too much attention to eating crabs." Miss Shi, 30, also said that she thinks that the head of hairy crabs was "fried" in the past two years. "From January to July, there are advertisements that are overwhelming. It is like slogans such as 'delivery gifts are not as good as giving crabs gifts' that can be heard every day."

In 2002, Yangcheng Lake hairy crabs 4 two male crabs "out of the lake" is 85 yuan per catty. This year, less than a week after the lake was opened, the price of 4 lake crabs has risen to 210 yuan per catty, which is 2.47 times the price in 2002. From the capture of water to transportation to the sales terminal, the final price of the two public crabs in Beijing will exceed 330 yuan per catty. This price is no longer affordable for the average consumer; if it is a packaged "crab gift box," it is worth more.

Since last year, the Yangcheng Lake hairy crabs have further developed into high-end gifts: they completely withdrew from the farmer's wholesale market and turned to supermarkets, hotels, and specialty stores. "It has become a gift, and the value is not the same," said Yang Weilong, president of the Yangcheng Lake Hairy Crab Industry Association in Suzhou. The ever-increasing “gift-gift” trend has provided high-priced hairy crabs with important support and prices have increased by several times or even tens of times.

After the “over-packaged” culture was suppressed in moon cakes, tea, and other gift items, it spread to hairy crab gift boxes. A price tag of “Yaengtang Yangcheng Lake Hairy Crabs” is sold at Jingdong Mall. The price is 3,666 yuan. In addition to the 8 crabs for male and female, there is also a set of “crab crabs, folding fans (fans, fan sets)” in the gift box. A glass pendant, an old daughter red altar, a crab tool, a bottle of crab vinegar, a box of ginger tea, a thermal insulation bag." Some of the more expensive 3,000-dollar crab gift boxes sold in online stores even have a full set of silver crabs. Gifts presented with crabs make people feel "faceful" and further increase the value of crabs.

Accounting 2

"Autumn March" earned a year's shop rent?

Beijing's streets and streets, "hair crab store" are living next to each other, often only a couple of meters away from competitors. However, this situation is only concentrated in the fall of each year. At other times, these shops and garish big signs have disappeared. The business in the stores has also been varied: everything from selling down jackets to selling daily groceries. This situation makes many people curious: Is selling crabs busy "Autumn March" can earn back a year's money?

There are 5 Yangcheng Lake hairy crab shops and a Gucheng Lake hairy crabs store on Pingan Street, which is less than 3km from Zhangzizhong Road to the factory bridge. Each sign has “Yangcheng Lake Hairy Crabs” 6 characters are particularly prominent.

The Lao Wang (a pseudonym) Yangcheng Lake hairy crab store is less than 30 square meters. I heard that the reporter wanted to “inform the shop”. Pharaoh showed his proudness: He said that he entered the Yangcheng Lake hairy crab market in the capital in 2002 and brought many apprentices. “There was a young man who sold ice cream on the street and didn’t make money. Then I took him to start the Yangcheng Lake hairy crabs. The business was good.”

Pharaoh's shop rent is about 90,000 yuan a year. From late September to early December, Lao Wang’s gross sales of crabs are about 400,000, deducting the costs of transportation, rent, and so on. This quarter, there are also more than a hundred thousand net profit, which is quite impressive.

Is the store free for the remaining 9 months of the year? The shrewd Pharaoh said, "Of course not." He usually rents the shop short. "If you have a two-dollar shop, you have to sell your clothes, and you can rent them back for 60,000 rents in 9 months." But there are also many shop owners who make a profit for three months. After their seasons have been sold, their shops have been shut down for a few months. They have been vacant for several months and will open their doors again the next year when the crabs are listed. "One can not find short-term renters at one time, or afraid of trouble. Anyway, selling crabs can earn them back."