It is predicted that the global medical device market will grow at a rate of 4% to 6%.

China's medical device market has developed rapidly in recent years, and its scale has reached 100 billion yuan. However, the global medical device market has already exceeded 300 billion US dollars, more than 20 times that of the domestic market. In the next few years, the global medical device market will grow at a rate of 4% to 6%.

Overseas giants have rushed to the domestic market, and “going out” across borders has become an inevitable choice for domestic companies. However, in the process of “going out”, the structure of low-end products mainly exposed shortcomings such as insufficient investment in R&D and innovation, low technical content and low added value. The “Twelfth Five-Year Plan” proposal emphasizes structural adjustment, and industrial upgrading will be the main way for enterprises to ensure higher profitability.

Opportunity is better than preparation export

Due to the good overall demand in the international market, in the past two years, China's medical device exports have been surging against the market in the catastrophe of the global financial crisis, and still maintain a high-speed growth trend.

China Medical Insurance Chamber of Commerce released the statistics of China's medical device import and export in the first half of 2011, which showed that the export volume of medical devices in the first half of the year was 7.134 billion US dollars, a year-on-year increase of 57.34%, an increase of slightly less than 2 percentage points of imports. surplus. "China's medical device products are of high quality and low price, and the demand in the international market is very large, which continues to drive strong growth in medical device exports." Cai Tianzhi, director of the Medical Device Division of the China Medical Insurance Association, said.

From the perspective of export structure, the middle and low-end products still occupy the vast majority, and high-end varieties such as color ultrasonic diagnostic equipment and X-ray tomograph only account for 7.49%. Among the top 10 companies in terms of export volume, foreign and joint ventures accounted for seven.

In the face of the huge global market “cake”, the low-end medical device products, which are the main force of domestic export, are in a passively weak position in the international market competition. Their innovation power is weak, export prices are low, and profits are vulnerable to raw material prices and exchange rates. The impact of volatility and competitiveness is worrying.

"We have traditionally advanced medical dressings, etc., and have been improving in recent years, and are moving toward high-tech. Although domestic companies such as Mindray and Weigao are more competitive in exporting, overall, domestic companies are underdeveloped. However, during the 'Twelfth Five-Year Plan' period, national enterprises will pay more attention to research and development, and have accumulated a certain foundation in the development of previous years, and have the ability to increase investment in research and development." Cai Tianzhi said.

In the long run, China's medical device enterprises have great potential for development. According to CICC analysis, the medical device industry is currently at the critical point of integration development. Relevant research data shows that the global medical device industry is better than the pharmaceutical market, and will maintain a compound growth rate of 10% to 15% in the future. Although developed countries account for 78% of the market, the market for developing countries represented by China is growing rapidly, relying on cost advantages and R&D to enhance the status of the industrial chain.

According to Monita's analysis, the export prospects of medium and high-end medical devices are more optimistic than the export of pharmaceutical preparations with high hopes in the market. “China's mid- to high-end medical device manufacturers are likely to take advantage of low-cost and price advantages, occupy a portion of the overseas market share of the market, and make a breakthrough in the overseas market after the breakthrough in overseas markets.”

However, "the impact of the appreciation of the renminbi on export profits is becoming more and more obvious. Input-type inflation is also plaguing the export of medical devices to a certain extent. Local enterprises should strive to reduce costs, continuously develop new products, and improve the technical content of products. Seeking breakthrough." Cai Tianzhi said.

Monita's analysis also believes that China is still export-oriented. Under the premise that the shortage of labor supply is becoming more and more obvious, the rising labor cost is inevitable, which means that Chinese enterprises are upgrading their industries and improving labor productivity and product addition. Value is the only way out.

Powerful high-end initial results

Strong enemy pressure, domestic enterprises are poised to break out of the sea. Faced with the “going down” of foreign capital to seize the low-end market, domestic domestic enterprises are also actively “going up” and “going out”.

All along, China's low-end medical device products are popular in the international market due to their high cost performance. While maintaining the export advantages of low-end medical devices, the export of high value-added and high-end medical device products has also grown steadily, and there is room for development in the international market. According to data released by the China Medical Insurance Chamber of Commerce, in the first half of the year, the export volume of color ultrasonic diagnostic equipment was US$162 million, up 28.03% year-on-year; the export volume of X-ray tomograph was US$158 million, up 23.24% year-on-year; the export value of Type B ultrasonic diagnostic apparatus was 0.81. Billion dollars, an increase of 15.96%.

The export performance of medical equipment companies with strong financial strength such as Neusoft Medical, Wandong Medical, and Lepu Medical has also been remarkable in recent years. They have begun to change the status of low-end products and move toward the high-end market. Overseas marketing channels, opening up the European and American markets, while constantly exploring emerging markets.

Machine Dried Kelp

Rongcheng Jingyi Oceanic Technology Company Limited , https://www.jingyifoods.cn