*** Merchants marketing is trapped in the “stitch” circle to achieve a win-win situation

Business Club January 12th The reason why pharmaceutical investment companies are caught in the “stitch” circle is related to the extensive business investment model. In the extensive investment model, companies simply consider customers and markets as tools for profitability, and target their business objectives to gain as much profit from the market as possible through products and business personnel. This will bring tremendous benefits to the company itself. hurt.

In the professional agent investment model with vitality, the balance between the interests of pharmaceutical companies and agents moves from the game to a win-win situation. On the one hand, while balancing long-term and short-term interests, the company gradually regulates the market behavior of agents; on the other hand, it focuses on the market acceptance of products, corporate reputation, service level, and marketing management capabilities to effectively understand the realities of agents. Survival and long-term development needs to formulate strategies, build communion with agents, and build a solid foundation for long-term cooperation with agents.

In fact, the core of investment promotion for pharmaceutical companies is the integration of multi-source resources of enterprises and agents, and the integration of companies and agents: companies borrow funds, networks, relationships, and time from agents, and agents use products, strategies, and models from companies. platform.

Enterprises must look for the most viable professional agency investment model, must take the lead in making changes, the agents from the simple interests of the temptation to change into many aspects to stimulate their development, to achieve the balance of interests between the two sides, to achieve the integration of companies and agents.