Candy prices hard to "brake" in the short term

The “domino effect” brought about by rising sugar prices has already appeared in the downstream of the industrial chain. The prices of chocolate and confectionery have risen quietly within half a month. It is reported that sugary foods such as biscuits, jellies and beverages are also brewing and raising prices. . "Chocolates and candy have all gone up. The average candy price has risen by 1 yuan per kilogram, and it has gone up by 2 yuan. The basic price increase rate is between 10% and 15%." Zhao Sujuan, owner of Yam Foods Co., Ltd. Yesterday told reporters.

The price of branded candy has risen this year. Candy has experienced two price adjustments this year, one in the past month and the other after the National Day with soaring sugar prices. This round of price increase includes many brands familiar to consumers, such as rabbits, alps, and Xu Fuji. The wholesale price of Hsu Fu Kee sweets rose from RMB 29/kg to RMB 32/kg, and the wholesale price of Yake gum decreased from RMB 18/kg to RMB 21/kg, even the alpine coffee milk that has remained unchanged for many years Sugar also rose by 2 yuan per kilogram. The wholesale price rose from 27 yuan per kilogram to 29 yuan.

In addition, the brands of sweets such as Chinese wolfberry, gold crown, and golden monkey have risen to varying degrees. "Compared to general candy, branded candy prices have risen even more because most of the sweets bought are used for weddings. In addition to prices, brands are the most concerned about them." Zhao Sujuan said. After entering the lunar calendar in August, the traditional sales season of candy came. It is expected that prices will be difficult to come down in the short term.

The rise in sugar is mainly due to the rise in the price of candy, which is mainly due to the increase in the price of sugar. Sugar accounts for nearly half of the cost of sweets, and the current wholesale price of sugar on the market has risen by nearly 70% compared to the same period last year. According to reports, on the one hand, the domestic demand for sugar has rapidly increased in the past 10 years. On the other hand, the domestic and international sugar production situation is grim. It is expected that the price of sugar will rise and fall in the near future.

Excluding the factors that increase the price of sugar, the rise in labor costs, utility bills, and other raw materials this year has affected the price of sweets. “This year, the price of sugar is particularly high. In the early days, the price was still 5.2 yuan/kg. Now it has risen to 6.6 yuan per kilogram. Do not underestimate this point. For us to make candy, the cost pressure is very great. As prices rose, the wages paid to workers also increased, and our own candy prices also increased.” Zhao Sujuan told reporters.

Rising prices affect sales Because candy is not a daily necessities, rising prices affect sales. In the past, the retail purchase was 5 pounds and 10 pounds, but now it is generally only two or three pounds, and because the candy is generally a set of 2000 to 3000 bags, many customers will make a fuss about the type of candy for consideration of cost reduction. "Anyway, it is allotted to others to eat, or can save on the provincial point. Large and expensive to buy a small number of grams, a large number of grams of expensive, you use a small number of grams instead, as long as the packaging looks good, candy is almost worse. Ms. Xu, who lives in Suxi, told reporters.

Zhao Sujuan told reporters that although many customers expressed their understanding of their interpretations, they would inevitably have to negotiate on prices for a long time. In order to increase sales, they are no longer waiting for customers to come and start selling themselves in the surrounding areas. "You see, this is a sample in a bag. It's the time to take it to Jinhua in the afternoon. I contacted him on the Internet yesterday. Let me take the sample today." Zhao Sujuan said.